MOBILE REFERENCING GUIDE

In Blog by Mickael Challet

 MOBILE REFERENCING GUIDE

Nowadays, a serious natural referencing strategy  cannot ignore the mobile internet phenomenon. With a more and more performing bandwith, tablets and smartphones have become the ultimate internet connexion device. Mobile SEO makes it possible to integrate this new public, which is very fond of digital content and permanently connected via mobile, into your SEO strategy. Mobile internet will represent the majority of the world's traffic in 2019. This swift progression will place the mobile in the heart of digital strategies. What is mobile SEO? How to proceed with the optimization of the site for mobile? We tell you everything in this article.

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WHAT IS MOBILE SEO?

Mobile SEO consists in optimizing your website's positioning in the search results of those who use tablets and smartphones. The number of queries from a mobile device has known a exponential increase. Close to 58% of Google queries have been input from a mobile device. We are witnessing a decrease in searches input from a desktop in favour of searches input from mobile devices.  We can therefore without exaggeration consider that mobile is the future of SEO. This new trend has led Google to revise its entire algorithm to double its efforts on mobile search.

Most mobile searches are now done on Google. To maintain its leadership in mobile queries, Google has developed an update called "Mobile Friendly".

This update sanctions sites that are not compatible with mobile devices. If your target audience was not very mobile search oriented, this update was without much damage to you. However, Google with the "Mobile First" algorithm now turns every search into a mobile search.

WHAT GOOGLE'S "MOBILE FRIENDLY" ALGORITHM CHANGES

Google's "Mobile First" algorithm now generates search results exclusively from the mobile version of the page. This sorting is carried out no matter the internet connexion device, also including desktop computers. Before the adoption of the "Mobile First" index, Google displayed the two categories of results one next to another: mobile results and desktop results. Before, when we made research from a Smartphone, the results displayed were those of the mobile version and if we carried out queries from a desktop, you'd get the results of the desktop version. Now,  the results displayed are only mobile ones. This algorithm thus constitutes a real challenge for sites referencing that are not "mobile friendly", that is to say which do not have compatibility caracteristics with mobile devices. These sites will see their SEO being progressively demoted in Google's results sorting. 

 

HOW TO OPTIMIZE YOUR MOBILE PAGES?

It is important to use a Google tool named "Search Console" which will allow you to detect ergonomics problems. Through this tool, Google will inform you on mobile users' connexion difficulties with your site. It is also possible to use the Google Mobile Friendly test. By inserting your URL in the tool, you will obtain a rather complete report. It is important to ensure the robots will crawl the totality of your pages to determine the compatibility with mobiles.

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Mickael Challet

As an SEO consultant since 2004 and founder of the TOP10 Stratégie agency, I assist many clients, mainly “e-commerce”, in the acquisition of traffic via the SEO channel